Provide our users the table stakes and must-haves text improvements to catch up with our competitors and to keep our users up to date with current video text trends.
Provide our users the table stakes and must-haves text improvements to catch up with our competitors and to keep our users up to date with current video text trends.
Provide our users the table stakes and must-haves text improvements to catch up with our competitors and to keep our users up to date with current video text trends.
Animoto is a video making tool that enables people to create impressive videos in-minutes without requiring any video editing experience. It helps small business owners to increase their sales, drive traffic, and engage their audience with the support of video.
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Animoto
Project: New video capabilities
Role: Design Manager / Product Manager
With with reimagining of the Animoto app my team was tasked with the objective of how can we get our users to created videos faster. After a focused discovery sprint we developed the idea of introducing a few key features including themes, layouts and video burst
THEMES
Themes of predesigned settings were introduced to give users the ability to design their video with one click Consisting of color, font, style and layout combinations we put our users on the fast track to creating videos.
Layouts were actually introduced before the redesign . However it was a huge part of why animoto needed to rethink the overall application UX. I constructed the idea of using designed layouts to fit not only Instagram stories, but to also keep up with social media trends in video.
LAYOUTS
NEW FEATURE: BURST BLOCK
A sense of timing is often what separates professional videos apart on social. Our first new feature we developed to adjust time was a burst block. This burst allows users to draw more attention and change up the pacing in their videos. A 3 speed setting option was developed to give users some control without becoming overwhelming.
